Kampgrounds of America Inc.’s (KOA) North American Camping Report was awarded the Best Use of Measurement & Post Campaign Analysis recently during the 2018 North American In2 Innovation Sabre Awards.
The awards ceremony was held Feb. 13 in New York, N.Y. The In2 Innovation Sabre Awards recognize superior achievement in branding, reputation and engagement, and attracts more than 2,000 entries from across North America each year, according to a press release.
The KOA/Allison +Partners entry won the category over entries from Pfizer, GSK Consumer Healthcare, Johnson & Johnson and Overstock.
The North American Camping Report, which is an annual scientific survey analysis of camping habits and patterns in the U.S. and Canada, was created in 2015 with the help of KOA’s public relations partner, Allison +Partners.
The fourth edition of the report will be released in April 2018. Data in the report is openly shared by KOA and it has quickly become the outdoor industry standard for camping information, according to the release. The report surveys nearly 3,000 North American campers of all types each year to help identify emerging trends and changes in camper demographics, as well as the desires of differing segments of campers.
The 2018 North American In2 Innovation Sabre Awards judges cited the 2017 North American Camping Report, along with Allison +Partners’ ensuing public relations campaign, as “robust and insightful metrics following a highly targeted campaign to update consumer perceptions around camping.”
An electronic version of the 2017 North American Camping Report is currently available for download on the KOA Pressroom at www.koapressroom.com. The 2018 edition of the report will be available for download in April.