GEICO and Kampgrounds of America Inc. (KOA) have joined forces in a partnership to expand their brand presence throughout the growing RV community. KOA has more than 485 campground locations throughout North America and hosts nearly 7 million camping nights each year.
“Kampgrounds of America has long been the world’s leading provider of the outdoor lifestyle experience of camping,” said Lorne Armer, vice president of brand development for KOA. “Whether you are showing up in an RV, ready to camp in one of our 60,000 RV sites or in a car to pitch a tent or stay in one of KOA’s amazing cabins, GEICO has coverage options for our guests.
“As your home away from home, RVs offer the freedom and flexibility to roam across America to any destination whenever you are ready to go,” Armer added. “GEICO and KOA are striving to enhance the camping experience and promote RV travel as an excellent way to spend time with family, visit great destinations and connect with other RV enthusiasts.”
Ted Ward, GEICO vice president noted, “We are excited about the possibilities of partnering with KOA and their large network of family oriented campgrounds. As RV popularity continues to rise, KOA offers the perfect environment for us to connect and interact with the RV community on a personal level.”
KOA will feature GEICO on its marketing and advertising collateral, and GEICO will feature KOA on its materials.