Kampgrounds of America Inc. has launched a new program to allow its customers to buy outdoor sporting goods and camping equipment over the Internet.

The “customized, private-label storefront” is called The Outdoor Outlet and it went live on Monday (July 17).

The Outdoor Outlet can be reached by going to KOA’s Web site (www.koa.com) and selecting Kamp Store on the navigation bar at the upper left side of the homepage.

The Outdoor Outlet is the result of the partnership involving KOA and Vcommerce Corp. of Stamford, Conn. Customers of the Outdoor Outlet have their orders filled by Vcommerce with products from Vcommerce’s suppliers.

“We wanted to provide the camping community with an Internet site that would satisfy all their camping needs,” said Jim Rogers, president and CEO of KOA. “In assessing our Web site, we realized that the one thing we needed to offer our visitors was a quick and easy way to purchase camping gear. By partnering with Vcommerce, we were able to develop a full service online store that offers everything campers need to enjoy their time at KOA Kampgrounds.”