Kampgrounds of America (KOA) has entered into an exclusive marketing partnership with factory outlet mall owner/operator Prime Retail Inc., the companies announced today (March 27).

Specifically, Baltimore-based Prime Retail will offer all KOA Value Kard holders a complimentary Prime Outlets Coupon Book that can be used at any of the 46 Prime Retail factory outlet shopping centers in 25 states and Puerto Rico.

“The distribution of Prime Outlet centers aligns well with RV-saturated areas of the U.S., giving many of our campers the opportunity to save money even when they’re not camping,” said Ken Stellmacher, KOA’s vice president of marketing.

Prime Retail executives believe RV enthusiasts, particularly the “KOA Value Kard member profile matches our shopper profile in many ways,” said Prime Retail Senior Vice President Fredrick J. Meno. “According to a 1998 study of KOA campers, over 32% are professionals with a median income of over $53,000. Additionally, camping is currently the most popular ‘soft’ adventure activity among Baby Boom and Generation Xers. This is a fabulous opportunity for our centers and we look forward to a mutually successful relationship with KOA.”

A KOA Value Kard costs $10 and is available by visiting any of the more than 500 KOA Kampgrounds or online at www.koa.com.