Reservations at Kampgrounds of America Inc. (KOA) properties were flat this year, but KOA President and CEO Jim Rogers believes that can be viewed as “progress” given the economic environment.
During KOA’s International Convention in San Antonio last month, Rogers said registrations through September only increased 0.1%, although systemwide revenue increased 4%.
“Even though I’m disappointed we haven’t seen tremendous growth, really, remaining flat is progress, considering what we’ve been through in terms of the economy,” said Rogers, a former general manager of Harrah’s Reno.
Visitation at Disney World in Florida and Disneyland in California was down 6% and 8% respectively, and other entertainment venues have slumped as well, he noted.
Revenue increased in all nine KOA regions in the U.S through September, with the Northeast leading the way with a 7% increase, followed by the North Central region with 6.2% revenue growth.
Canadian KOA campgrounds saw an increase of 10.1% in revenue and 4.2% in registrations, he added.