A total of 107 Kampgrounds of America (KOA) campground owners have already “taken the leap” and adopted one of KOA’s three new brand positions, the Billings, Mont.-based company said in a written announcement.

The newly branded campgrounds are identified by one of three new brands – KOA Journey, KOA Holiday and KOA Resort – in the 2014 KOA Directory, which is now available free to campers throughout North America.

These descriptive words are being added to some KOA locations to help define the camping experience and better match camper expectations. Campers will still see the welcoming KOA yellow sign wherever their travels take them, but there’s even more than they may have imagined going on behind these KOA Yellow signs.

KOA Journey

KOA Journey campgrounds are conveniently located near the highways and byways of North America and are waiting for campers after a long day on the road. KOA Journeys offer long pull-through sites that help make setup fast and easy, have well-lit after-hour check-in service, and offer a robust line of RV supplies. They are great places to unwind and relax before the next leg of their journey.

KOA Holiday

Whether campers are looking for a base camp for exploring the area or a fun place to stay with lots of activities, they are sure to love KOA Holiday campgrounds. There’s plenty to do at these KOAs, with amenities and services to make any stay memorable, whether it’s overnight or for a longer stay. Each KOA Holiday features full service RV sites and KOA Deluxe Cabins with bathrooms. Campers can take a hike, see the local attractions or still enjoy a campfire.

KOA Resort

KOA Resort campgrounds offer a carefree vacation in the great outdoors with plenty of patio RV sites and Deluxe Cabins with linen service. KOA Resorts also have an abundance of activities led by dedicated recreation staff, on-site food service, group meeting space, and much more. KOA Resorts are all a camper could want in a vacation destination – all in one place.

At each of these campgrounds, campers will find KOA’s well-known friendly staff and high quality, exemplary service, according to KOA. Additionally, each has free Wi-Fi, premium tent sites, a KOA store and a Kamp K9 pet park.

“With these new brand positions, our campgrounds will be better able to meet the expectations of all of our campers, no matter what kind of camping trip they have in mind,” said KOA President Pat Hittmeier. “We want to make planning their next camping trip as easy and fun as possible.”

Port Huron, Mich., KOA owner Howard Stein was the first to adopt the new KOA Resort brand. Over the years, Stein has developed his campground from a small, 160-site facility to more than 450 sites that include single and double-room cabins, deluxe cabins, deluxe patio RV sites and many shaded tent sites.

“We look at the transition to becoming a KOA Resort as a mere alignment of our longtime guest-services philosophy,” Stein said. “Our development has always been driven by the desires of our guests, and being the first KOA Resort is a perfect fit for us.”

There are 485 campgrounds in the KOA network in North America.

Look for the KOA Journey, KOA Holiday and KOA Resort icons throughout the 2014 KOA Directory, and on the campground pages of the KOA.com website.