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Screen Shot 2015-06-15 at 2.27.12 PMLance Camper Manufacturing Corp. had added new elements to its 2016 model year point-of-purchase program.

“As part of Lance’s ongoing efforts to provide our dealer partners with the best possible point-of-purchase materials that help customers ‘Discover The Lance Difference,’ we are pleased to be shipping a series of all new showroom posters,” stated Bob Rogers, director of marketing, in a press release.

The posters have been designed for each Lance product segment, including travel trailer, truck camper and toy hauler.

“These showroom posters are designed to raise awareness of the Lance brand and begin to tell the ’10 Point Story’ of the ‘Lance Difference’ including the key features of LanceLock, Lite-Ply, Azdel, four seasons all-weather package, two-year structural limited warranty, TPO roof with 12-year warranty, Eco Green, off-the-grid camping and the DSI story,” added Rogers.

Rogers said the posters are to be hung in a prominent area with high customer traffic including indoor sales office areas, indoor showrooms and customer lounge areas.