Lancaster, Calif.-based Lance Camper Mfg. Corp. announced the addition of ReviewsMax to it digital marketing initiatives offered to dealer partners.

“ReviewsMax is a straightforward user-based app that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience and leave a review (the 1-5 star rating system) on any of the leading sites that incorporate reviews including Google, Yelp, Facebook and Yellow Pages,” stated Director of Marketing Bob Rogers in a press release.

Lance’s partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in online reputation management for businesses and dealers in the automotive and RV markets.

“Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service,” added Rogers. “Utilizing the ReviewsMax app, our dealers can now easily obtain and post this invaluable messaging for prospective customers to see.”

The ReviewsMax app and survey (sent via text/email) also provides dealers critical and timely information for areas in need of improvement. This offers an opportunity to turn a negative customer experience offline into a positive one, leading to repeat customers and new business referrals which would otherwise be lost.

As with all of Lance’s digital marketing initiatives, ReviewsMax is eligible for Lance’s dealer ad co-op program, making it affordable with significant ROI potential.