lance logoLance Camper Manufacturing Corp. announced the launch of an all-new website at LanceCamper.com.

“The importance of an easy to find, great looking website that provides critical product information is obviously a key factor to the continuing success of any brand,” said Lance’s Director of Marketing Bob Rogers in a press release. “Today’s customers also expect a website that is super easy to use no matter what platform they are viewing it with, as well as local dealer information, ‘how-to’ information in video format, owner club information and even a place where they can get branded apparel.”

To this end, the new site has a simpler, fresher look with a user interface that auto configures for the best possible viewing on all platforms, including tablets and smartphones.

“Our owner surveys tell us that 90-plus percent of all our new owners visit the lancecamper.com website sometime during their shopping process, so we want to be sure the website provides key product information. We also want to be sure the site reflects our brand’s core key attribute of ‘Quality and Functionality’ and the company’s 50-year-old core values of ‘Trust and Integrity,'” adds Rogers.

Lance’s current site has been growing steadily, generating over 80,000 visits per month with 60,000-plus of those being unique users.

The other critical function of the LanceCamper.com site is to generate highly qualified leads for the Lance dealer body, acting as the final site that all other Lance marketing initiatives point to.

“We continue to enhance our dealer’s landing pages with information customers are asking for including live dealer inventory, dealer map, hours of operation and dealer branding,” added Gary Conley, national sales manager.