With retail sales continuing at a strong pace, Lance Camper Manufacturing Corp. is doubling down on efforts to assist dealer partners in the education and sale of the company’s product offerings with an enhanced POP (Point of Purchase) marketing materials program. According to a press release, kits are available at no charge to all dealers.
“We want to celebrate the success we have been sharing with our dealers while at the same time not lifting our foot off the accelerator,” said Marketing Director Bob Rogers in a press release. “We think these materials add value to the experience of purchasing a Lance and hope that by providing them we are also helping the average sales person tell the story of how a prospective customer benefits from joining the Lance family.”
The kits feature items installed at the factory as well as shipped to dealer locations, including:
Floorplan Poster – 3D view of all Lance models.
Design and construction poster – Highlights the manufacturing processes and materials used by Lance.
‘Why Buy’ dinette poster – Answers questions about dinettes.
Unit ID vinyl clings – Serves as sale signs on exterior of units.
Four-seasons hang tag – Outlines Lance’s popular all-weather package.
Showroom/sales office poster – Includes lifestyle images and top features.
Each dealer partner will receive the 2018 POP Kit at no charge with additional pieces available for purchase. Kits will start shipping next week for arrival to all dealers in time for the winter show season.