LANCASTER, CA – June 5, 2023 – A ribbon-cutting ceremony marked the start of a new chapter for Lance Camper – a business unit of REV Recreation Group – and its official entry into the adventure trailer product segment with the 12’ ENDURO off-road trailer. Suppliers, dealers, and friends were in attendance for an official address, plant tour, and celebratory luncheon with cake cutting.
With experience building slide-in bed truck campers and premium lightweight travel trailers, the Lance team has always been focused on manufacturing experience-forward RVs for true RV enthusiasts. Lance recognizes within the overlanding and off-road camping community an opportunity to provide a useful and successful product.
“We have always prided ourselves at Lance as a manufacturer that designs in an educated way for the real would usability of our RVs,” said Gary Conley, director of sales and marketing, Lance. “We build for people who really camp, and we are excited to see the adventures Enduro will go on.”
Lance has been encouraged by both dealer and customer response. All three of the first EK (Exterior Kitchen) units have been retail sold with more units available currently on dealer lots; a strong indication of the potential of this product within the marketplace.
After a successful launch, the Enduro family of off-road overland trailers is growing with the completion and planned production of the Enduro 1200IK (Interior Kitchen) floor plan. This new model includes the relocation of the bath area and the addition of an inside kitchen space with a bamboo countertop extension. Its more traditional layout is fully enclosed without the flip-up back wall door. It boasts all the capabilities and many feature and amenity similarities with its EK (Exterior Kitchen) sibling.
Lance is open to expanding the footprint of its Enduro dealer body. Contact Lance directly if you would like to look further into expanding your offering into adventure trailers or other Lance recreational vehicles.