In conjunction with the launch of the 2018 point of purchase kit sent to all dealers this month, Lance Camper Manufacturing Corp. is rolling out an all-new online print store as a new digital resource for their dealer partners.
“The Lance private print store is an on-line store where our dealers can go to review and purchase merchandising materials to assist in the promotion of Lance products at the retail level,” stated Director of Marketing Bob Rogers in a press release. “Not only does the store provide an easy-to-use source for all marketing print needs it provides a consistent look, feel and message which is critical to maximizing our branding efforts.”
Resources currently available on the private print store include all the elements of the Lance-supplied POP kit comprised of floorplan posters, showroom brand posters, unit ID signs, construction posters, “Why Buy posters” and Four Seasons. Other merchandising tools at the store include inventory boards, sidewalk signs, brand banners and branded business cards.
Dealers access the new private print store via the marketing section on the Lance Dealer Portal (LDN), which is the primary communication tool between Lance and their dealer partners.