Lance Camper Manufacturing Corp. has introduced its 2015 Point of Purchase (POP) kits, providing dealers and consumers with an easy-to-use guide featuring highly visual materials on the company’s products.
According to a press release, each kit is product specific for Lance’s truck camper, travel trailer and toy hauler lines, and includes:
• A complete set of display posters made of durable and weather resistant PVC in order to last all year long, including a floorplan poster, a construction cut-away poster, a four-seasons package poster, a “Discover the Lance Difference” dinette top poster and an ultraDECKplus bumper poster.
• A complete set of unit line specific feature cards that can be used at fixed points in and around a unit. Each display card is meant to call attention to key features and serve as both a talking point for a sales person during a walk-through and to draw customers’ attention to specific features when a sales person is not present.
• Samples of both Azdel and LitePly are also provided and serve as tangible infrastructure examples of these Lance exclusive applications.
“We have made our POP kits a priority, adding and testing components with dealerships and at shows, making refinements based on input from our dealers and regional sales managers,” said Bob Rogers, director of marketing. “The kits have been proven to facilitate an educational brand conversation while enhancing product knowledge and increase closing ratios, which is the end game.”
All Lance dealers participating in key winter shows are receiving the kit at no charge. Additional kits will be available to all dealers at a 50% co-op rate.