lance logoThis week Lance Camper Manufacturing Corp. celebrates reaching a significant milestone in social media marketing as it gains 50,000-plus “Likes” on its Facebook page.

“As social media continues to be a key and growing component in most companies marketing strategies, in the face of new and strong competition coming into the social space every day, Facebook remains the number one platform by far with no sign of giving up its dominance.” states Bob Rogers, director of marketing for the Lancaster, Calif.-based company. “As a source of traffic to our website, Facebook is second only to organic search, with all other social platforms way, way down the list.”

Lance has developed individual strategies and tactics for each of the social media platforms it participates on. Utilizing outside agencies, internal staff and strategic marketing partners, Lance provides content designed to facilitate deeper engagement with its customers and drive traffic to their website.