Lancaster, Calif.-based Lance Camper Mfg. Corp. announced the introduction of the Lance Century Sales Achievement Award program for retails sales staff. According to a press release, the program recognizes those retail sales professionals who have sold and delivered 100-plus new Lance truck campers and or travel trailers.

“Selling Lance products successfully over time takes a professional dedication to learning the ‘Lance Story,’ stated Gary Conley, national sales manager. “The unique combination of materials and features when used in conjunction with high-tech design and manufacturing processes, is what adds up to deliver the high quality and innovation we have become known for.”

Lance holds a 2 1/2-day factory-based sales training session at its headquarters, providing salespeople with current product and sales knowledge while also maintaining a close association and communication with their Lance regional sales manager.

The Century Club recipient is recognized by a specially designed Lance branded Patagonia jacket and commemorative plaque to display in their office.