Lancaster, Calif.-based Lance Camper Manufacturing Corp. announced the launch of its Brand Ambassador program. According to a release, Lance is looking to its existing owner base in order to tap into an organic source of education and information about their product.
“We’re excited to open up this opportunity for a next level relationship with our owners,” said Lance Marketing Coordinator Jim Waters. “ We feel that we have a very educated and loyal network of individuals who can and want to help us share the Lance brand, the Lance experience and RV lifestyle.”
Lance is looking for owners to fill ambassador roles throughout all of their target demographics. These could be individuals, couples or larger families with a trailer, truck camper or toy haulers based around the nation with specific hobbies or knowledge pertaining to the RV lifestyle.
“We want to key in on all of the stories from our diverse owner base and in turn educate and excite others,” said Director of Marketing Bob Rogers. “The main objective is to open a pipeline of content and support directly from the field.
“One ambassador might be a truck camper owner who tows a horse trailer to equestrian events and provides articles and photos, another could be a family who uses their trailer on weekender trips and wants to open their RV to fireside demo sessions during their travels. Yet another may want to help staff our product display at retail shows. In all cases we want brand evangelists to share their passion about the Lance brand and RV lifestyle.”