The National Association of RV Parks and Campgrounds (ARVC) will look next year to large parks and campground chains to help meet its goal of contributing $100,000 to the industry-wide Go RVing market expansion campaign.
The ARVC board approved of a $100,000 contribution for 2002 during its meeting April 29-30 at the Riviera Hotel in Las Vegas. At the same time the board dipped into the ARVC treasury for $6,000 to add to the $94,000 in voluntary member contributions ARVC already had collected to support the annual campaign.
As has happened before, ARVC fell short of its goal this year of raising $125,000 in voluntary contributions for Go RVing and to begin its own campground-promotion initiative for the first time.
ARVC Chairman Randy Packard, owner of Pine Acres Family Camping Resort, Oakham, Mass., said to meet its goals, the association will turn to larger campground operators who have not been contributing proportionately.
Approximately 650 campgrounds, less than a fourth of ARVC’s membership, contributed to Go RVing this year. “Of the people who have been contributing to Go RVing, over 75% have been small park owners – those with fewer than 100 sites,” Packard said.
The push to draw more contributions from larger parks will be led by the newly formed ARVC Business Forum, chaired by David Knapp, president of National Home Communities, Scottsdale, Ariz., which operates the Encore park chain.