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Seffner, Fla.-based retailer Lazydays announced the company will be partnering with two publishing firms to produce a consumer-oriented publication for the recreational vehicle industry.
According to a press release, Lazydays selected Rodale Custom Publishing and John Brown Publishing to produce Lazydays’ RV Living, set to be launched in May, 2005.
Published every two months, Lazydays said the publication will focus on the RV lifestyle and target Baby Boomers, which is fast becoming the core demographic for the motorhome market.
“It was vital for us to find a publishing team that understood our current customers and the fact that our customer base is in the midst of a major change,” said Don Wallace, Lazydays’ founder and CEO. “They also appreciate the importance of our brand equity and how it can be leveraged with a national audience.”