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About 500 people attended Lazydays RV Supercenter’s two-day “Grand Re-opening” March 8-9 in Seffner, Fla.
The festivities marked the completion of more than $3 million in renovations at the dealership intended to make the facility more appealing to consumers with amenities that include a concierge and complimentary Starbucks coffee.
The remodeling and service additions follow the opening in March 2004 of Lazydays’ 52,000-square-foot CrownClub, an exclusive club for owners of high-line motorhomes. A 40,000-square-foot Camping World store and Cracker Barrel restaurant also are part of the Lazydays complex on Interstate 4.
“The dealership was opened in 1996, and we opened the CrownClub last year,” said Stewart Schaffer, Lazydays chief marketing officer. “The main building was in line for a cycle improvement. It’s part of our continuing commitment to raise the bar on the destination amenities that we offer at Lazydays.”
Schaffer said the dealership in May also will create a membership organization – Club Lazy Days – that will automatically include customers who buy RVs at Lazydays.
The centerpiece of the remodeling is a new service pavilion featuring a 6,600-square-foot waiting area with a concierge desk, upscale waiting area and “The Cafe at Lazydays,” a new European-style eatery that will serve more than 800 free meals a day to customers and guests.
Lazydays, founded in 1976 by the family of CEO Don Wallace and located in a Tampa suburb, is the nation’s largest single-location RV dealership revenue-wise, reporting 2004 sales of more than $795 million while selling approximately 9,100 RVs.
Schaffer said the ambiance of the new service facility – with textured wall coverings, rattan furniture, luxury seating and artwork throughout – was patterned after the CrownClub.