Seffner, Fla.-based Lazydays RV kicked off its sponsorship of the Tampa Bay Buccaneers NFL football team over the weekend with an RV show at Raymond James Stadium where the Bucs play their home games. (To view a slideshow from the event scroll to the right side of the RVBUSINESS.com home page).
”It went real well,” said Lazydays General Manager Ron Fleming. ”The best thing is we had a lot of first-time RVers looking. The way we promoted it really brought out great crowds Friday and Saturday.’’
The show, which featured 55 RVs particularly suited for tailgating, is expected to be one of three over the next 12 months at the stadium.
Fleming said about 400 people registered to attend before the show and that there were about 1,600 walk-ins. While not disclosing sales numbers, ”We sold everything from popup tent campers to luxury diesel pushers — a few used and new,” Fleming said.
Tampa Bay cheerleaders and the team mascot were present for the show and a series of tents throughout the stadium highlighted Lazydays products and services along with the Lazydays RV Resort that is adjacent to the dealership 15 miles from the stadium. The ”Bucs Kids Zone” featured inflatables and football-oriented games for children.
The show was part of a sponsorship unique to the NFL, according to Chief Marketing Officer John Lebbad. ”It’s a good fit for us because Bucs’ fans and the Lazydays’ fan base match.”
Involved with the sponsorship is a Lazydays RV tailgating lot at Raymond James Stadium that will be open to all RVers. A customized motorhome will be provided to the Bucs for advertising and there will be RVs on display at the stadium at all of the Bucs’ home games.
”We will promote all of the different classes of RVs that we carry but we will highlight RVs for an ultimate tailgating experience where the living is both inside and outside,” Lebbad said.
As part of the sponsorship, tickets also will be provided by the Bucs for Lazydays to use as incentive offers for both customers and Lazydays employees. The sponsorship also includes brand signage and tie-ins with Buccaneers community relations programs.