Lazydays RV has appointed Ron Fleming as vice president and national general manager as the company restructures from a regional dealership management organization to a nationally-based business. Effective immediately, Fleming will oversee the management of all five Lazydays RV dealerships in Florida, Arizona and Colorado.

“Our transition to a national dealership management organization will allow us to offer a best-in-class customer experience in a very consistent and efficient way across our entire dealership network,” said Bill Murnane, chairman and CEO, in a press release. “Ron’s 37 years of experience in the RV industry, his attention to detail and his proven expertise in RV dealership operations will help him excel in this new role.”

Fleming joined Lazydays RV in 2013 and previously served as vice president and general manager of the company’s flagship Tampa dealership. The general managers of Lazydays’ dealerships in Tucson, Ariz., and Loveland, Denver and Longmont, Colo., will now report directly to Fleming.

“I am honored to have been chosen to lead Lazydays’ new national dealership management organization, and I’m excited for the challenges and opportunities that lie ahead,” said Fleming. “Lazydays RV is renowned for its world-class product selection and customer experience, and I will ensure all of our current and future dealerships continue to deliver the same standard of excellence.”