Lazydays has named Robert Brooke as general manager of its Minneapolis, Minn. dealership, effective immediately. Brooke will report to Vice President and National General Manager Ron Fleming, who oversees all Lazydays dealership operations. 

“Bob has demonstrated a passion and commitment to our mission, processes, procedures, and growth initiative,” said Fleming. “Bob is eager and ready to take on this new challenge. With Bob’s leadership, our strong management team in Minneapolis and the continued support of our senior and corporate team, we believe we will achieve great things in Minneapolis.” 

Brooke joined Lazydays in 2018 in the Tampa sales department following a 20-year career in the financial services industry. Brooke was a member of the National Hockey League from 1984 to 1990 where he played for the New York Rangers, Minnesota North Stars and New Jersey Devils. He was also a member of the 1984 USA Olympic Hockey Team that competed in Sarajevo.  

Brooke holds a bachelor’s from Yale University and an MBA from the Harvard Business School.