Lazydays RV SuperCenter President and CEO Don Wallace wants to remodel the mega-dealership’s main building before the end of this year so it would be “less intimidating” to first-time RV buyers, he said during an interview with RVBUSINESS.com today (May 21).
Earlier this year, Lazydays, located in Seffner, Fla., east of Tampa, opened its Crown Club for the dealership’s luxury motorcoach customers. That facility, which was modeled after luxury hotels such as the Ritz-Carlton chain, is used primarily by people with many years of experience in the RV lifestyle, Wallace said.
Wallace wants the 83,000-square-foot main building to be remodeled so customers will feel calm and relaxed.
“Now, our dealership is a little intimidating, especially for first-time buyers,” he said.
The remodeled facility would include a new service office and a “real cool customer lounge,” Wallace said.
Work on remodeling the main building will begin as soon as Lazydays obtains all necessary permits, he said.
Last year, Lazydays, the world’s largest single-location RV dealership, earned $756 million in sales revenue and Wallace wants it to reach $1 billion in 2005.
He believes Lazydays can reachy $1.25 billion to $1.5 billion in annual sales from its current 140-acre location along I-4.
To continue drawing new and repeat customers from throughout North America, Lazydays must continually modify, expand or improve certain facilities so customers continue viewing the dealership as a destination, Wallace said.
“We’re kind of like Disney World. Every couple of years you’ve got to build a new roller coaster. You’ve got to give the people something new to talk about when they get back home.”