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Tampa, Fla., area mega-dealership Lazydays RV SuperCenter reported $60 million in sales revenue in June, a record for the 27-year-old dealership and a 33.9% improvement over its June 2002 volume, according to the company.
Lazydays, which conducted its I-4 Tent Sale in June, delivered 778 RVs to retail buyers, about half of which were new units and half pre-owned, said Stewart Schaffer, chief marketing officer.
“Our record sales for the month of June comes on the heels of setting a record for the month of May,” said Don Wallace, founder and CEO.
Lazydays, which achieved $696.5 million in sales revenue for all of 2002, got off to a respectable start in 2003, recording an 8% increase in sales revenue during the first quarter, despite the uncertainties prior to the war in Iraq and high fuel prices.
The first quarter typically is Lazydays’ busiest quarter, Schaffer said. Its slowest months typically are August and September. The company considers the April-through-June period to be its “shoulder season,” Schaffer added.
In January, Lazydays’ sales revenue amounted to around $90 million, Schaffer said.
The firm, located east of Tampa in Seffner, Fla., did not participate in the Family Motorcoach Association (FMCA) International Rally in suburban Buffalo, N.Y. July 18-20, because New York state law, with a few exceptions, prohibits out-of-state dealers from selling motor vehicles inside New York state.
The FMCA worked out an arrangement where out-of-state dealers such as Lazydays could consign their units for sale by a New York State dealer that was selling during the recent rally in Western New York. But Lazydays thought the arrangement was awkward from a liability standpoint, according to a published report.
Because Lazydays did not exhibit at the FMCA rally it probably resulted in missed sales for Monaco Coach Corp. Lazydays is Monaco’s largest dealer.
In 2002, Lazydays accounted for 12.3% of Monaco’s $1.22 billion in sales revenue, which means Lazydays sold $150 million worth of new Monaco units last year, according to a Securities & Exchange Commission (SEC) document.