Tampa, Fla., area mega-dealership Lazydays RV SuperCenter reports its sales revenue increased 8% during the first quarter despite the fact the number of units it sold during the first three months of this year declined by 2%.
The dealership located in Seffner, Fla., also reported that its showroom floor traffic was down 15% in the first quarter.
However, Lazydays’ leadership position in the Florida Class A motorhome retail market appears to be becoming even more pronounced. During January, Lazydays accounted for 42.5% of all new Class A motorhome units sold in Florida, according to the dealership, which cited Statistical Surveys Inc. data.
The 42.5% figure is a record and compares with Florida new Class A motorhome retail market shares for Lazydays of 37.5% in January 2002 and 34.7% in January 2001.
Unlike RV retailers in northern states, January is vital month for Florida dealerships because the number of “snow bird” visitors to the state is near its peak and there are several big retail shows occurring in Florida during that month.
“These positive market share trends have resulted from our constant commitment to providing great customer service and pursuing our number one goal of making customers for life,” said Don Wallace, CEO and co-founder of Lazydays. “These trends also keep us on track to reach our goal of achieving $1 billion in annual sales.
During 2002, Lazydays sales revenue reached a record $696.5 million, compared with $562.9 million in 2001.
Lazydays delivered a total of 8,174 RVs to retail buyers in 2002, also a record.
Separately, Monaco Coach Corp. revealed in a Securities and Exchange Commission (SEC) document that Lazydays was its largest dealership, accounting for 12.3% of Monaco’s sales revenue in 2002, a year when Monaco achieved a record $1.22 billion in sales.
During 2001, Monaco, New York Stock Exchange-listed company, also reported that Lazydays accounted for 11.7% of its sales, which totaled $937 million that year.