The agreement, brokered by UF multimedia rights partner IMG, includes Lazydays branding at all five RV lots around the campus and on UF social media accounts, broadcast stations and websites, according to a statement Aug. 3.
The UF agreement follows a deal for an increased Lazydays presence at Tampa Bay Buccaneers home games.
The football fan demographic is a key demographic for the company, which has offices in Seffner, Fla., and Tucson, Arizona, CMO John Lebbad previously told Tampa Bay Business Journal.
“We’re always looking for sponsorship opportunities that reach a core customer group,” he said. “It’s about the right assets with the right partners.”
Gator games have been known to draw crowds of 90,000 to Gainesville, according to the statement.