Executives at Florida’s Lazydays RV SuperCenter are forecasting 6% inflation-adjusted revenue growth for the dealership in 2002, according to Stewart Schaffer, chief marketing officer.
The Tampa area dealership is forecasting 6% real revenue growth based upon the strong sales trends experienced during the fourth quarter of 2001, Schaffer said.
(Inflation ranged between 2.5% and 3% during 2001, according to the U.S. Department of Commerce.)
Six weeks ago, Schaffer told the St. Petersburg Times that Lazydays expected to achieve 6% revenue growth during 2001, which means the dealership was anticipating reaching around $600 million in sales last year.
During 2000, Lazydays had $566 million in sales.
However, Lazydays’ final tally for 2001 had not been completed as of today (Jan. 4), so Schaffer said he did not know if the $600 million sales figure was reached.
Six percent growth on top of $600 million would be equivalent to $636 million.
“We’re getting a bigger share of a declining market, but hopefully, that market will stabilize (in 2002),” Schaffer said. “Our customers are 55 to 75 years old and they’ve saved to afford this lifestyle. They’re not going to let terrorists dissuade them.”
The dealership’s profit outlook is better than its sales revenue forecast, but Schaffer said he was not at liberty to be more specific.
January is a big month at Lazydays, generally believed to be the RV industry’s largest dealership, because of its annual Super Sale & RV Show, which opened Thursday (Jan. 3). It will conclude on Jan 27.
The Lazydays event coincides with the Florida RV Trade Association’s Florida RV Supershow, which takes place a few miles from Lazydays at the Florida State Fairgrounds.
This year, the Florida RV Supershow will take place Jan. 16-20. There also will be an industry-only day on Jan. 15.
“The two shows reinforce each other,” said Schaffer, who added that thousands of people visit both shows while they are in the Tampa area during January.