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Leisure Holding Inc. announced the formation of Leisure Marketing Group Inc. to provide brand and business development services to the campground and outdoor recreation industries.
Orange, Calif.-based Leisure Holding is the parent company of Friend Communications Inc., Leisure Leasing Inc., and Leisure Software Inc.
The new company, headed by President and COO Bob Jordan, recently entered into an agreement with Nettcorp Inc. to develop and manage the camping.com website. Jordan said the redesigned portal is intended to provide a one-stop Internet access point for camping-related information, products and services.
“Our objective is to build camping.com into the Yahoo of camping,” Jordan said. “Initially, it will provide consumers with online campsite reservations, shopping and destination information in a single website location.
“Many of these elements exist today in the outdoor industry, but they are fragmented across multiple websites,” he said. “We want to create a portal where various industry participants are able to work together in providing seamless access to products and services, thereby maximizing the camping experience.”
According to Leisure Holding officials, Friend Communications will provide technical infrastructure, including online reservations, to camping.com.