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Marcus Lemonis

Camping World Inc. and Good Sam Enterprises LLC Chairman and CEO Marcus Lemonis will appear on ABC’s “Secret Millionaire” Aug. 5 at 8 p.m. (Eastern).

According to a press release, Lemonis returns to his home town of Miami, Fla., to live and volunteer among its poorest residents, learning first-hand about their daily struggles and how he can use his success and leadership to help them break the cycle of tough times.

“Secret Millionaire reflects perfectly the Good Sam philosophy of giving back where it’s needed,” said Lemonis. “Good Sam was founded back in 1966, loosely based on the story of the Good Samaritan who went out of his way to help a fellow traveler. This show provided me personally a great opportunity to help others in my hometown community.”

The reality show follows one of America’s self-made millionaires as they leave the comforts of their home behind and spend a week in one of the country’s poorest areas. Their true identities remain concealed until the end of the week’s journey as they get to know real people who lead real lives in these desolate situations. Each show peaks as the millionaires award hundreds of thousands of dollars of their own money to the unsung heroes of that community.