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Following his appointment as chairman of the Milwaukee Mile speedway Wednesday (July 23), Marcus Lemonis said he wants to put the famed racetrack in a profitable position and make it a place where Milwaukee and Wisconsin businesses are prominent in the spotlight.
Lemonis, chairman and CEO of national RV dealer network Camping World/Freedom Roads, said that part of his strategy would be to bring a national RV rally to the grounds.
“We will hold a national RV rally there where we can bring in 4,000 to 5,000 RVers,” Lemonis said. “I’d like to create some auto shows. I’d like to promote the environment as much as we can. My simple point is that just because there is a racetrack, it doesn’t mean only race cars can come there.”
Investors at the Mile named Lemonis, a Miami native and a 1995 Marquette University graduate, to take over as chairman for Craig Stoehr. Stoehr, interviewed by telephone in Qatar, said he decided to return to his old law firm Latham & Watkins and plans to work in international law in the Middle East.
Stoehr says he and his investor group will maintain their investment in the racetrack. But Lemonis is the new man in charge, said Claude Napier, the track’s president and chief executive.
Lemonis has a track record with motorsports, with ties to NASCAR and IndyCar racing. His company, based in Lincolnshire, Ill., also holds title sponsorships at several tracks, including the Mile. And when he met with Mile officials in recent months, Lemonis said he felt the Mile was underused.
Lemonis also said he plans to build a Camping World store at the track that he said would bring tens of thousands of customers to the site.