Independence Bowl officials have confirmed that Camping World has pulled out as title sponsor.
“Camping World chose not to exercise the third and fourth year of our existing agreement and after a period of negotiations, we could not reach terms to continue,” said Bowl chairman Eric Barkley in a news conference called late Friday afternoon.
Camping World CEO Marcus Lemonis first confirmed the news to KSLA News 12 early Friday (Jan. 20) afternoon, saying he is disappointed that they could not come to an agreement on another year as the title sponsor for the college football bowl game in Shreveport.
Lemonis tells KSLA News 12 that he really wanted to make things work and that he and the committee have been going back and forth for the last several days.
According to Lemonis, the Independence Bowl made $500,000 last year, but as title sponsor, they spent $700,000. His offer for this year was $550,000 but he claims the Independence Bowl Committee wanted $800,000 and they couldn’t come to an agreement.
Lemonis added that he loved being in Shreveport, but they will still be opening up a Camping World here and they will find a way to be involved in the community.
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