Crain’s Chicago reported that Camping World is selling Rock/Creek Outfitters and Uncle Dan’s Outdoor Store to Gearhead Outfitters for an unspecified price.
Gearhead Outfitters, an Arkansas-based outdoor retailer, announced the acquisition of the two companies, which have brick-and-mortar stores in Tennessee and Illinois.
In the past few years, Lincolnshire’s Camping World and CEO Marcus Lemonis gobbled up outdoor recreation stores throughout the U.S. His strategy was to use the existing customer base at these stores to grow the main RV business because the two groups overlapped.
Camping World grabbed some bankrupt Gander Mountain stores along with Erehwon Mountain Outfitter, Uncle Dan’s Outdoor and Rock/Creek Outfitters between 2017 and 2018.
Uncle Dan’s was founded in 1972 by Brent and Mark Weiss and began as a single spot called Uncle Dan’s Army-Navy store at Bryn Mawr and Kimball avenues in the North Park neighborhood. There are currently five Chicagoland locations in Lincoln Square, Bannockburn, Evanston, Highland Park and Lakeview. The chain was bought in October 2017 for an undisclosed sum,
“This move will enable us to better serve our customers to get outside and do what they love. We’re looking forward to where this partnership will take us, and to be able to build something on the web as special as we have in brick and mortar,” Olivia Beaty, E-commerce Director for Uncle Dan’s, said.
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