Marcus Lemonis

Marcus Lemonis

Marquette University alumnus Marcus Lemonis announced he will donate up to $1.5 million to the university in a matching challenge, according to a report by the Milwaukee Business News.

Lemonis, who stars on CNBC shows “The Profit” and “The Partner,” is the chairman and chief executive officer of Bowling Green, Ky.-based Camping World. He previously donated $300,000 to the university in a giving challenge to raise a total of $1 million. This time, Marquette plans to raise a total of $3 million.

The new giving challenge was announced as part of the school’s recent National Marquette Day alumni celebration. The challenge will run through April 17.

The $3 million will be used to start a student-run business program, the Marcus Lemonis Pay the Profit Forward Program, in the College of Business Administration. Students can use the money to research and potentially start businesses.

“I am eternally grateful for the guidance and development that Marquette University provided to me as I embarked on my journey,” Lemonis said. “It is my honor to support the next generation of entrepreneurs and business leaders on the same campus where it all began for me.”

Click here to read the full report.