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lets-go-aeroIt’s no easy picnic to dethrone an industry juggernaut. But that’s just what Colorado Springs inventor Marty Williams intends to do.

And, according to a report in BusinessDen, he’s kicking off his plan to grab market share from the biggest brands in camping with a major licensing deal and a capital raise.

Williams, founder of camper and trailer designer Let’s Go Aero, secured a two-year licensing agreement with Kampgrounds of America (KOA) last fall to use its logo on outdoor products ranging from sleeping bags and tents to electronics and to sell the equipment in KOA stores.

And Williams said he’s currently negotiating with national retail chains to carry the products in 2016.

“In the outdoor sector, there’s a need and demand for a new brand,” Williams said. “We are emerging as an alternative to Coleman.”

Let’s Go Aero is currently worth about $4.5 million, Williams said, and it’s looking to raise another $1.5 million. The funding will go toward stocking inventory, financing trade shows, advertising and paying off old debts, he said.

Williams is trying to secure financing through venture capitalists instead of banks. He has attended a pitch training program with the Rockies Venture Club and hopes that he will be invited back for the real deal.

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