LifeStraw, a global supplier of filtration and purification products for safe drinking water, announced new distribution partnerships to support the “Clean Water Across America” campaign.
According to a press release, LifeStraw will align with Airstream Inc. to back the campaign while also naming Cascade Gear as its new North American distributor, effective immediately. Cascade Gear and its group of companies is a leading distributor of clothing and accessories in North America.
From May through August, LifeStraw will hit the road with Airstream to celebrate the limitless adventures to be found outdoors, further efforts to protect outdoor spaces, and advocate for reduction of single-use plastics to protect our watersheds and curtail microplastics in the environment. LifeStraw will introduce this collaborative partnership at the Outdoor Retailer Snow Show in Denver within an Airstream model designed with sustainability in mind, the Airstream Basecamp X.
“With a long history in global humanitarian efforts, LifeStraw has built brand affiliations that extend our efforts to protect our most valuable natural resource, water,” said Alison Hill, managing director of LifeStraw. “Our commitment to safe water access is reflected in every aspect of our business, from product to partnership, as we’ve experienced how every step of the value chain plays an important part in responsible business and creating positive impact. Airstream and Cascade Gear share these same core values.”