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Lifestyle Luxury RV announced today (April 30) that based on Statistical Surveys Inc. reports the Middlebury, Ind.-based builder has increased retail registrations by 88% year-to-date. According to a news release, the growth far exceeds the 12% increase in the $80,000 to $110,000 luxury fifth-wheel segment for 2015.
“We are very proud of the positive numbers we are posting for 2015. They represent the confirmation of just how well Lifestyle fifth-wheels are taking hold in the marketplace,” stated Dymon Farrer, general manager of the EverGreen/Lifestyle fifth-wheel division. “From our phenomenal start, posting numbers of over 40% of our units being sold at retail after just 18 months of production, we are continuing to outsell, and outlast, other competitive brands in our segment.”
The company credits its continued advance in market share and increased consumer acceptance to “sticking to the time-tested fundamentals” upon which parent EverGreen Recreational Vehicles LLC was founded.
“Lifestyle’s success is the result of providing real value to both dealers and consumers, keeping our standards of exceptional quality, while providing a mix of game changing innovations found nowhere else — the foundation of EverGreen from the start,” commented EverGreen President and COO Mark Boessler. “We are delighted to post these numbers and have high praise for the dedicated team of people in our fifth-wheel division.”
The company noted that another factor in its rapid growth is a commitment to protected trade territories for its dealer partners.
Farrer stated, “If dealers are looking for something unique to sell, who else in fifth-wheels has the one and only Lifestyle Titan structure frame built in-house, a full-wall side system, the Alfa Gold motorcycle garage option and the legacy following of customers with the Carriage Travel Club.”