CrossRoads RV has announced the appointment of Tim Dennig as regional sales manager for the SlingShot product brand.

Dennig joins the CrossRoads RV team as a 15-year veteran of the industry and has been instrumental in defining the lightweight market as well as developing and selling many of the lightweight travel trailers currently built by today’s manufacturers, according to a news release from Topeka, Ind.-based CrossRoads.

Dennig led a team to place the first lightweight trailer as No. 1 overall in retail sales for the entire industry.

“Other lightweight products defined the lightweight market, but with amazingly low dry weights, I believe the SlingShot will not only redefine the lightweight market, but it will tap into a whole new market in the lightweight segment,” Dennig said.

“Tim is a welcome addition to the CrossRoads RV team, and his expertise in lightweight products makes him a valuable asset,” said Rudy Boals, product manager and national sales manager for the SlingShot line. “The SlingShot has been improved with enhancements to the interior design and floorplans without adding weight and extra cost. We look forward to Tim and the SlingShot having great success here at CrossRoads RV.”