gI_96362_Storefront_1Elkhart, Ind.-based Lippert Components Inc. (LCI) announced the launch of a new, more user-friendly online RV parts and accessories store that is better aligned with the company’s “strategic vision for the future,” including simple business-to-business ordering for dealers.

“We outgrew the old store platform as we continued to expand our online product offering, so it was time to develop a platform that would accommodate our customers’ current needs while giving us room to grow,” said LCI Director of Marketing and Communications Jarod Lippert in a press release. “We integrated RV dealer feedback into our development process and delivered an online store experience above and beyond our initial expectations, which includes hundreds of new products, faster check-out time and enhanced security.”

The new mobile-friendly LCI online RV parts and accessories store features thousands of LCI replacement parts and aftermarket accessories as well as a dedicated HappiJac storefront. The product interface allows customers to quickly find what they’re looking for, and product pages offer photos, videos, descriptions and specifications to help customers make the best buying decision.

The new platform also provides easier access for business-to-business accounts, which makes it easy for dealers to order replacement parts and aftermarket accessories. Online store users can also subscribe to an LCI e-mail newsletter that features deals, exclusive offers and new product details. Additional sections and features are planned for future development to ensure the LCI online store continues to provide a fresh, versatile user experience.

“We are very excited for this new online RV parts and accessories store and how it will serve our customers better by providing a useful, informative portal where they can buy the products they want, whenever they want,” Lippert said.