Blue Ice Vodka has announced a partnership with teardrop trailer manufacturer Little Guy Worldwide. According to a press release, Blue Ice Vodka is tapping into the popularity of retro teardrop trailers in America to “enhance brand awareness, attract new consumers and excite their image.”
To mark the new partnership, Little Guy Worldwide created the ultimate traveling vodka bar, complete with a sink, electric ice chest, and a built-in blender with a backlit display shelf to showcase BIV’s signature blue bottles, along with a weatherproof sound system and two outdoor flat screen televisions. At night the camper glows with a dramatic, iridescent blue hue emanating from the undercarriage. Inside, the trailer features a third flat screen television along with an air conditioner, queen-size bed and plenty of storage.
“We are extremely excited about our partnership with Little Guy Worldwide” said Thomas Gibson, president of Blue Ice Vodka. “We are proud of our American brand and believe Little Guy represents everything we stand for: premium, handcrafted, made in America.”
“We will travel the country with our mobile vodka bars and weave ourselves into the fabric of America, hosting events and exposing our product to consumers on a more personal level. I think our campers create a unique experience, which is what people want,” said Diana Kuen, manager of strategic partnerships for Blue Ice Vodka. “You can follow the journey on www.Vodkatology.com. Camping is fun, but glamping in the ultimate vodka party trailer is way better.”
Little Guy Worldwide also designed two [email protected] party trailers for Blue Ice Vodka. One will be wrapped to represent their flagship premium Blue Ice Potato Vodka, while the other will represent their millennial focused “G” line, offering traditional as well as flavored vodkas. Dr. Wraps, of Canton, Ohio, is wrapping each camper with custom graphics.
“Our partnership with Blue Ice Vodka is fun and bolsters our audience reach outside our typical camping demographic. It also gives us an opportunity to showcase our custom craftsmanship which certainly separates us from all others in the industry. If you can dream it, we can build it,“ said Chris Baum, COO of Little Guy Worldwide.
Blue Ice Vodka will be giving away one of the campers the day after Thanksgiving on “Blue Friday.” To enter visit www.GOLITTLEBLUE.COM.