The Michigan Economic Development Corporation (MEDC) has named Dave Lorenz acting vice president of Travel Michigan. He replaces David West, who resigned his position after just nine months.
Tim DeWitt, executive director of the Michigan Association of RV Parks and Campgrounds (MARVAC), said the RV and camping industry has a friend in Lorenz.
“MARVAC has worked well with him in the past and we look forward to working with him in the future,” DeWitt said. “He helped us out when we did the governor’s campout and we’ve had him out to our RV shows and some of our other events.”
A seasoned tourism professional, Lorenz has served for more than a decade as the industry relations and international marketing manager for Travel Michigan and has been responsible for Travel Michigan’s efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations and sports-event promotion.
As the acting vice president of Travel Michigan, his responsibilities will now also include heading up the state’s tourism branding and marketing efforts through the award-winning Pure Michigan tourism campaign as well as coordinating overall efforts of the Travel Michigan organization.
“This is an exciting time for our state. The economy continues to come back, our communities are becoming more vibrant and more people are able to see all of the great things our state has to offer in which to live, work and play,” said Steve Arwood, MEDC CEO. “I’m confident that Lorenz will continue to find smart, innovative ways to grow the tourism campaign, making all Michiganders proud to call this our home.”
Prior to coming to Travel Michigan in October 2002, Lorenz was the manager of partnerships and promotions for Meijer Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg’s, General Mills, Coca-Cola, Disney and Mattel.
Lorenz, who attended Western Michigan University, lives in Norton Shores with his wife, Roberta.