Despite the nation’s sagging economy, the Recreation Vehicle Industry Association (RVIA) is reporting strong show space sales for the the 46th Annual National RV Trade Show.
The show, slated for Dec. 2-4, is expected to draw nearly 14,000 manufacturers, suppliers, dealers,and other industry representatives to the Kentucky Exposition Center (KEC) in Louisville.
RVIA reported that to date, exhibit space at the KEC is nearly sold out with a total of 79 RV manufacturer and chassis exhibitors on board to display the latest products and RV models. Another 304 supplier companies are signed up to exhibit the latest in RV products and accessories in 853 booths. RVIA noted that although the show is nearly sold out, there is a small amount of exhibit space still available.
“We all know that our industry is battling tough economic forces this year,” said RVIA President Richard Coon. “But the strong demand for show space highlights our members’ understanding that the Louisville show offers a lot of bang for the buck – and that attending the show is a great investment, even in down times.”
“Demand for show space has been strong since space was first offered,” said RVIA Vice President of Meetings and Shows Mike Hutya. “We are looking forward to a very well-attended, successful show this year.”
During the Louisville Show, RVIA will offer two seminars hosted by industry expert David Martin.
On Dec. 3, Martin will discuss “Turning ‘We’re Just Looking’ Into ‘We’ve Gotta Have It,’” which will help attendees develop a solid sales process to create “mental ownership” in customers.
Martin will also present “Why Don’t Prospects Buy?” on Dec. 4, offering strategies to ensure that salespeople connect with customers and eliminate price as an obstacle to the sale.
There will also be a series of hour-long proprietary seminars throughout the three-day event. Conducted by exhibitors chosen in a lottery, these sessions are offered at no cost to attendees.