Leisure Systems Inc. (LSI), the Milford, Ohio-based franchisor of Yogi Bear’s Jellystone Park Camp-Resorts across the U.S. and Canada, is running its annual Certification and Management Training Program (CAMP) this week, according to an announcement from LSI.
“I think they try to be very comprehensive in their training,” said Nancy Felber, co-owner of the Jellystone Park in Mt. Gilead, Ohio, who joined the network in 2014 with her husband, Richard. “We found CAMP to be extremely valuable.”
This year’s training sessions will delve into the details of everything from how to develop and implement multiyear business plans to pricing strategies and social-media marketing.
Park operators will also learn how to improve their camp store merchandising, how to buy Yogi Bear-branded products, as well as the latest trends involving camp store sales. Along with other record revenue gains across the system last year, Yogi Bear-branded merchandise alone had a record year in 2016 with sales topping $1.75 million, LSI reported.
Other sessions will focus on guest service and strategies, developing and managing recreation programs, and best practices for finding and hiring college interns.
Several sessions will also delve into the details of federal employment laws and labor regulations including the types of questions that can be asked during the hiring process to procedures for handling termination and allegations of sexual harassment.
Sessions will also discuss team-building and communication techniques as well as the mentoring and coaching of employees and the latest developments involving the Americans with Disabilities Act as it applies to campgrounds.