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Luxury bus converter Marathon Coach Inc. posted record sales revenue of more than $100 million during 2003, the Coburg, Ore.-based firm announced.
Last year was the first time in Marathon’s 20-year history that it exceeded $100 million in sales and the accomplishment was the result of strong new and preowned coach sales, said Steve Schoellhorn, executive vice president.
Marathon anticipates continued growth and plans to increase production levels up to 20% over the next two years. In 2004, it plans to build 62 to 65 coaches with more than 70 new coaches scheduled for production in 2005, Schoellhorn said.
Marathon converts aluminum bus shells built by Canada’s Prevost Car Inc., and Marathon is maintaining its status as the largest Prevost converter in the world.
“Despite uncertain economic conditions, 2003 turned out to be a great year for Marathon Coach,” Schoellhorn said. “We are excited to have gained significant market share in the industry and to be in a position to increase production levels.
“Our coaches are being very well received, and Marathon would like to thank all of our customers and everyone in the Marathon family for their continued support,” he said. “We are very optimistic about the next several years.”
In addition to increasing production levels, Marathon also is in the process of expanding its overall service capacity by 20% to 30% in the near future to better serve its coach owners.
Marathon units retail for up to $2 million and include top quality residential furnishings and appliances such as plasma and flat-screen TVs with in-motion satellite TV, satellite radio and Internet reception.
Retail prices for pre-owned Marathon coaches start at around $150,000.
The closely-held Marathon controls about 35% of the bus conversion market, Schoellhorn said.
Marathon employs 370 workers in its Coburg factory and at its sales and service operations near Dallas, Texas, and Tampa, Fla.