Representatives from BowStern, a national marketing firm specializing in the RV industry, announced today (Feb. 9) the completion of their 2011 RV Industry Survey Report.
According to a press release, the survey was conducted online over an eight-week period with 678 participants nationwide. Data from this survey is compiled in an extensive report available for the first time this week.
“This report will provide valuable data for many industry segments – helping shed light on current trends and preferences in the marketplace,” said Tom Derzypolski, principal, BowStern. “Today’s marketplace requires a smart, deliberate marketing approach. As a marketing communications firm, we conduct this type of survey annually to look for trends and opportunities on behalf of our clients.
“Information found in the survey, coupled with the focus groups we conduct throughout the year, provide a solid base from which to make decisions on behalf of our clients.”
BowStern has made the survey available at no charge. You can receive your copy by visiting its website at www.BowStern.com and clicking on the icon at the bottom.