Derema Group, a national sales and marketing agency servicing the marine and outdoor markets, announced that the West Chester, Pa., company will be targeting the RV aftermarket. According to a press release, Derema Group is comprised of 25 sales associates with 60-plus years of combined experience.
“Entering the RV market is a natural evolution of Derema Group,” said Derema Group President Chris deRecat. “We have been encouraged by our customers and vendors to make this move and we felt 2018 was the right time.”
Derema Group will initially be focused on seven brands in its RV initiative, including Promier lighting, Flojet pumps, Magma grills, Starbrite chemicals, Seateak furniture, WOW watersports, and RV Designer. “We have aligned ourselves with a great group of vendors that are anxious to support this move,” stated DeRecat.
Multichannel relationships, including retail, OEM, distribution and dealer, will allow Derema to serve the RV aftermarket efficiently, the release stated.