Making an impact at trade shows and a discussion of trade show experiences will be the agenda for the next meeting in an ongoing series of free luncheon programs conducted by Spearhead Sales & Marketing of Elkhart, Ind.

The next program is scheduled for June 20, from 11:30 a.m. to 1 p.m. at the Spearhead office in downtown Elkhart. It is open to sales and marketing executives across Northern Indiana, including recreational vehicle representatives.

Executives may register online at http://www.tradeshowimpact.com/. The event is co-located and co-sponsored by TaigMarks Inc, Spearhead’s exclusive creative team for branding, advertising and public relations.

Chad Root, president of Spearhead Sales & Marketing, will lead the discussion, which will include such topics as show booth selection, pre-show promotion, booth design, preparing your show team, lead capturing and post show follow-up, and integration with web, social media, advertising, PR and sales promotions. Time will also be allotted for participants to “swap stories” and learn about the trade show experiences of others.

“This should be one of our more fun meetings as we want people to share the good, the bad and the ugly of their trade show experiences,” said Root. “Almost everyone has a story about their hits and misses. At the same time, we’ll cover the crucial areas that anyone thinking about a trade show needs to address.”

This is the seventh in a series of free monthly luncheons developed by Spearhead Sales & Marketing to provide “ideas, tools and resources” for area marketing executives to help drive sales and spur company growth.