A free luncheon program about best practices for sales and marketing will be the focus for the Aug. 22 gathering of regional sales and marketing executives, presented by Spearhead Sales & Marketing.

According to a press release, the program will run from 11:30 a.m. to 1 p.m. at Spearhead offices in downtown Elkhart. The discussion will include looking at four resources helpful for growth-enhancing sales and marketing:

• How to Design for Growth, based on concepts from the book, “The Design of Business,” by Roger Martin.

• Spearhead’s “Four Keys to a Marketing Budget.”

• Impact Needs Assessment.

• ROI calculator.

“There are so many things you could do in sales and marketing to move the needle, “ said Chad Root, president of Spearhead. “But how do you decide what to do? We’ll use some Spearhead resources to generate what I expect to be a lively discussion about best practices.”

This is the eighth in a series of free monthly luncheons developed by Spearhead Sales & Marketing to provide “ideas, tools and resources” for area marketing executives to help drive sales and spur company growth. Interested executives are urged to register online by going to www.spearheadsalesmarketing.com and clicking on “Luncheon Aug. 22, 2012 – Planning for Growth” at the bottom of the page.