According to the Michigan Association of Recreation Vehicles and Campgrounds (MARVAC), attendance was up 12% despite the chilly spring air in Traverse City.
“The sunny skies helped bring out northern Michigan residents to view nearly 40 new RVs and a variety of campground, parts/accessory and financing booth vendors,” said MARVAC Director Bill Sheffer.
Dealers were enthusiastic about the quality of show visitors and even more excited about the RV purchases that happened during the show.
“People came to the show with the intention to purchase a trailer, and came right out and told us that,” said Dennis Grossenbacher, president of Fun-N-Sun RV with locations in Ludington and Coopersville. “We haven’t heard that in a while.”
The Fun-N-Sun RV sales team sold 16 units at the show and three more at the sales center the Monday after to people who kicked the tires over the weekend. “It was one of our best shows ever,” he said.
Grossenbacher credits the success to the selection of merchandise brought to the show — fewer destination trailers and more towables. “I think we hit the nail on the head in terms of figuring out what northwestern Michigan show attendees are looking for.”
The RV market in general is experiencing a large uptick in sales already for 2015 with 32,000 units sold nationally in February, according to the Recreation Vehicle Industry Association (RVIA). Travel trailers and towable RVs were the biggest sellers.
MARVAC is a statewide, nonprofit organization dedicated to encouraging growth in the recreation vehicle and private campground industries while contributing to Michigan tourism. For more information click here.