The Maine Campground Owners Association (MECOA) has partnered with Friend Communications Inc. to offer technology services to member parks, including real-time online reservations.
The system will be implemented soon.
“Technologically, Friend is ahead of anything else we found and they offer a very comprehensive package,” said MECOA Executive Director, Jeff Rowe. “Benefits include the fact that Friend understands the campground industry and their system is very user friendly.”
The Friend system offers online reservations for consumers, as well as web-based front-office management tools and dynamic widespread marketing initiatives for each member’s business.
“The package as a whole will help us market our members more proactively,” Rowe explained.
“This system benefits parks and consumers alike,” said Gary Pace, president of Friend Communications. “Parks enjoy front-office and marketing tools, while consumers are able to take advantage of online capabilities to which they’ve grown accustomed.”
The association understood consumer demand and desire when it made the choice to become a Friend partner, Rowe said. “Today’s travelers look to the web for convenience and capabilities. They want to have the option of reserving a camping spot when they find their destination online. They want it all in one transaction,” he said.
MECOA is a nonprofit trade association representing 220 RV parks and campgrounds throughout Maine.
Friend Communications Inc. is an Internet marketing and technology services organization that connects consumers with businesses and Internet travel partners.