Gabrielle Bosché

Gabrielle Bosché, a bestselling author and Millennial expert, will present for the first time at the 2018 Recreation Vehicle Dealers Convention/Expo in Las Vegas.

A Millennial herself, Bosché specializes in “demystifying her generation and motivating Millennials to do and be more, according to a press release. Bosché has been called a Millennial mediator — bridging the generation gap and bringing her passion and personality to solving the challenge of a multigenerational workplace. She will host two hour-long education workshops in the Dealer/GM track. Her RVDA speaker page is located on the convention website complete with video previews of both sessions.

During her first session at 9 a.m. on Nov. 7, Bosché will present on 2018-19 emerging generational trends including the strategies to manage, retain and engage the Millennial generation. This special session, “Not Your Mother’s Presentation on Millennials: What You Actually Need to Know to Attract and Retain America’s Largest Generation,” will focus on practical skills to understand the science of millennial motivation, skills to bridge the generation gap, and proven best practices to market and retain the next generation of clients.

Also on Nov. 7, Bosché will conduct “Capturing the Millennial Market: How America’s Youngest has Changed the Consumer Game” at 2 p.m. Key takeaways include the “three c’s” of Millennial marketing and how to master them, how to completely rebrand in less than 30 minutes, best practices for social media brand awareness — what, when, and why to post — and harnessing the power of the review culture to your advantage.

The convention is sponsored by the RV Dealers Association (RVDA), RVDA of Canada, and the Mike Molino RV Learning Center, and each year the convention committee focuses on featuring new presenters like Bosché to keep the content relevant and fresh for dealers.

The convention will also feature the Solution Center, a sold-out expo of the RV industry’s top companies, offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at 703-364-5518 email at [email protected] Visit www.rvda.org/convention for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook.